On July 2008, Gonzalo started to work with three craft companies in South Africa; Streetwires (www.streetwires.co.za), Kunye (www.kunye.org), and Mielie (www.mielie.com). During his assignment, he has been helping these companies on different issues related to the business and marketing. He helped the owners and managers of these companies to draft their Marketing Strategy Plan that helped the companies to focus their businesses on the markets needs identifying their strengths and weakness.